Searches For San Jose Real Estate Are Going Through The Roof

Over on Square Feet, the San Jose Merc’s Real Estate Blog, Sue McAllister reports that searches for San Jose Real Estate are up 73.7% compared to September of last year.  Sue does a good job analyzing what that means for local real estate, but there’s an important lesson here for realtors as well.

When someone searches for San Jose Real Estate, will they find you?  Not unless you’re Don Orason.

Don Orason

Don Orason is the only local realtor who shows up by name on the first page of the listings for a Google search for “San Jose Real Estate“.  The rest are for Yahoo, Trulia, Realtor.com, Yelp, SanJose.com, etc.  As a realtor, if you’re not on the first page here, you’re missing a tremendous opportunity for finding new clients.

So since you don’t show up on this page, unless of course you’re Don Orason (Hi, Don!), what can you do to improve how you rank?  First, write about San Jose Real Estate!  There are lot of real estate blogs out there, but just having a blog isn’t enough.  You need to know how to link, what to write about, what to title your posts, and how to generate links back to your site.  You need to make sure that you’re listed in the right places and that your content is getting cited by other people.  You also need to know what people who are looking for you might likely be searching for.

Especially in a down market, people increasingly turn to the web to find information.  It’s critical not just for realtors, but for all small businesses to make sure that they are optimizing for how people find local information.  If the internet doesn’t seem to be driving much business for you, it’s not the internets fault.  It’s probably time to look at your web presence and figure out what you can improve to make sure your customers can find you.

In related news, I just linked to Don.  Which will help his website’s Google mojo even more.  You’re welcome, Don.